This is a client story. Not a testimonial, a client story. It is a classic hero’s journey – ordinary child, snatched into something he could not control, that challenged him almost beyond endurance, of a saviour/guru who took him out of the challenges and gave him the opportunity to create a different life. It […]
R.I.P David Bowie. He was an icon of our age. Meant so much to so many people for so many reasons. He strummed our pain. He gave us possibilities outside our squares. He provided sheer entertainment and amazing music. He stimulated our creativity. He gave us solace. Many of us are now listening to his […]
We look at our life story as a timeline, stretching back to our births and forward to our deaths. We see it as an historic fact, and our story up until now has made us what we are. And it has. But there is more than one […]
A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century By Scott Bedbury, Stephen Fenichell What does it really take to succeed in business today? Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and […]
Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. The conflict between what is and what could be and […]
This is marketing. And it’s a story. And there’s one word behind that marketing, one word behind that story … “Grit”. Yes it’s Nike. Yes they probably pay their creative/advertising team huge wages. But those two principles can be applied to all marketing, everywhere. And you can apply them no matter […]
Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding. In Nigeria, Chimamanda Ngozi Adichie’s novel Half of a Yellow […]
I love visiting waterfalls and creeks and swimming holes in the rainforest. There is beauty. There is peace. But also a sense of activity as the water moves through its environment, trickling or roaring, making music of its own and changing the landscape as it goes. This was a river, one of many, that we […]