Behind your business story your personal story, your leadership story, there is a bigger story.
Whenever we tell a story – in a speech, online, as a leader, as a motivator, we drop the energy, but increase impact.
If we do it well, we have our readers, audience, teams in the storytelling trance, in our story with us, following our lead. Their brains and heart rates drop and they relax both their physiology and their resistance.
Nevertheless there is powerful impact happening with that storytelling, points communicated, minds moving towards change and messages embedded.
What we do after that can break the spell and undermine the success of our message or it can support it, build on it and add even more power.
Take your audience|readers|team out of the story trance and shift the energy and the brain patterns by introducing some left brain, rational support for the point you are making.
Tell the bigger story.
Why is this relevant to the times?
Why is this relevant to the industry you all inhabit?
Why is this relevant to your part of the world or your culture?
You are bringing yourself and your audience back into why this experience you have created with the story, and the message that is embedded behind it, is so very relevant and important to them on a much larger scale than their personal needs or wants.
They feel swept along in a movement far greater than themselves.
Then you can take them further along in the flow of your message.