“The Story is Everything”
Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Mr. Spacey broke down the elements of a story: conflict, authenticity and audience during his 60-minute presentation.
The conflict between what is and what could be and what is expected.
Stay true to your voice. Stay true to your brand.
The device and the length are no longer relevant.
