“Always lead with a story,” they said. Not always the best advice for speakers

“Always lead with a story”.

I wonder who gave him that advice?

It sounds feasible, even powerful.

Stories ARE powerful.

They engage, build credibility, create an emotional tone, set the scene.

And all of those things are what is needed from a speech opening.

But they are not the only options for a speech opening, and sometimes they can be damaging.

Find out why and what to do about it in this article I wrote for the Pivotal Public Speaking blog … http://wp.me/p2V4KT-T7