The story principles Nike uses will work for you too.



This is marketing.


it’s a story.


And there’s

one word

behind that marketing,

one word

behind that story …



Yes it’s Nike.

Yes they probably pay their creative/advertising team huge wages.


But those two principles can be applied to all marketing, everywhere.

And you can apply them no matter what your marketing budget.


What is your product/client story?

What is the one word behind your story, behind your marketing, behind your brand?


After that it just remains for you to find places to tell that story.