The story principles Nike uses will work for you too.

 

 

This is marketing.

And

it’s a story.

 

And there’s

one word

behind that marketing,

one word

behind that story …

“Grit”.

 

Yes it’s Nike.

Yes they probably pay their creative/advertising team huge wages.

 

But those two principles can be applied to all marketing, everywhere.

And you can apply them no matter what your marketing budget.

 

What is your product/client story?

What is the one word behind your story, behind your marketing, behind your brand?

 

After that it just remains for you to find places to tell that story.